When you own a web site that sells one product or the other, getting product reviews from your customers will definitely be one of your headaches. This is because 79% of your potential customers will search for reviews prior to making a buy. As a consequence of this, you should invent strategies that may insure that customers leave feedback on products they’ve bought. Below are some methods to go about it.
It is an eternal truth people often engage in actions with chances of being rewarded, hence, offering incentives to customers for leaving reviews will encourage them to leave comments on products purchased. It can be in kind of discount on subsequent purchase, freebies, shopping points, gift certificates and so on. Get more details on product reviews. You can even appeal to them to leave comments because there are several people who are compelled more by self sacrifice than by motivators.
Moreover, design your site in such a manner that it’ll be easy for customers to supply reviews. Let the review form be easy and simple to fill, and provide fields that they are easily able to furnish replies to. After each purchase, endeavor to follow up with a customer through email until he or she provides a comments. But do not seize that opportunity to resort into spamming because it can harm your reputation. After about 2 to 3 emails on that topic, it is best to stop further emails so that you do not offend your customers.
Moreover, endeavor to provide qualitative service to your customers so that many of them are going to be willing to drop reviews. While you can’t meet everybody due to human error, strive to fulfill bulk of them so that they will be eager to leave positive feedback. Click here for more information on the subject. Keep in mind that miserable customers can in fact damage your reputation by making negative reviews, so, do all you are able to in order to offer qualitative service.
Forming a group of product testers can also fetch you a rather number of favorable reviews for your products. Invite some of your customers into this group and also you have gotten for yourself regular reviewers. Identify customers with great sway and invite them to be your regular reviewers. It’s possible for you to offer them some incentives since your business stands to gain a lot from the good reports they write about your products.